Sample Valentine's Day promotion in social media that sends fan to limited time online Valentine's Shop.
Special product/offer only promoted in social media.
Special discount offer associated with Facebook contest.
Utilizing Promotions to Convert Social Media Fans into Buyers
ISSUE:
How to convert social media fans into eCommerce buyers
STRATEGIES:
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Expanded content postings to feature special limited edition flash sales based on social calendar themes
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Focused on providing strong CTA site links to drive fans out of the social media site
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Offered exclusive, enticing products only advertised in social media communities
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Built email list through contests to grow conversions
RESULTS:
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Tested multiple limited timeframe flash sales in coordination with Chicago Sports calendar that resulted in 25% increase in conversions from social traffic, and 30% increase in shares during campaigns
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Social exclusive products had significant sales, especially Blackhawks Sochi poster which sold over 800 posters in one month
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Promoted product giveaway contests on Facebook grew net new email list by 15%