ISSUE:  

How to upgrade existing B2B/B2C eCommerce site to improve customer experience, streamline back-end processes and grow online revenue.

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STRATEGIES:

• Improved native site marketing tools to grow SEO ranking and related site traffic

• Enhanced B2B functionality to increase conversion rate and recover lost B2B sales

• Development of frictionless ordering as foundation for enterprise scalability and performance

• Added team service functionality for competitive advantage

• Increased availability content from blog, customer testimonials/reviews, and user-generated photos/stories for site engagement and traffic

• Integrated new branding elements from catalog redesign for seamless customer experience

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RESULTS:

• Advanced SEO capabilities eventually increased site traffic 20% from valuable B2B sources

• Functionality like live shipping quotes, advanced payment methods, order status updates and customer database matching for multiple contacts facilitated 10% conversion rate increase among B2B customers

• Increase in content and reviews helped improve search rankings and time customers spent on site

• Integration of lifestyle photography made site relevant to passionate swim and lifeguard customers

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