eCommerce conversion email based on past product purchases (humouous gift theme).
eCommerce conversion email showcasing breadth of last minute holiday gift selection.
Retention focused email utilizing content and recommendations of familiar eGift Studio artists.
Segmented eCommerce Emails Based on Behavior
ISSUE:
How to provide relevant emails to diverse consumer groups to increase opens, clicks, conversions, and reduce unsubscribes.
STRATEGIES:
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Set up automated email flows to reflect position in sales funnel (i.e. welcome, cart abandonment, lapsed, etc.)
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Segmented email list based on product preferences (past purchases, survey)
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Developed relevant content to engage consumers and drive conversions (i.e. artist profiles, gift guides, themed product stories, special offers)
RESULTS:
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Segmentation of email content by brand/product type increased conversion rate by 45%, open rate by 20%, and click rate by 30%
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Automated sales funnel emails reduced email production time, abandoned cart increased conversion rate by 15%, and welcome email for new site was highest traffic and revenue source for first year