Home page for eGift Studio B2C eCommerce site.
Sample brand page highlighting overview copy featuring site keywords.
Sample artist profile page that features summary of each artist's background and description of what inspires their work.
Launched a B2C eCommerce Business From B2B Baseline
ISSUE:
How to efficiently launch a B2C eCommerce site from an existing B2B site without isolating current customers.
STRATGIES:
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Branded/designed site to meet user requirements of key consumer personas including development of a younger base
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Took advantage of existing B2B product digital assets, pricing, inventory timing
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Partnered with key B2B retail customers for expanded fulfillment opportunities
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Set up online liquidation channel for corporate product exits
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Invested in first B2C digital advertising campaign for key brands, holidays to drive traffic and conversions
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Carefully planned/wrote copy for artist and brand category pages to maximize organic search ranking
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Developed collectible content hub/retention plan for largest brands (i.e. Jim Shore)
RESULTS:
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Developed new B2C site branded eGift Studio to emphasize unique strengths of full gift assortment designed by artists
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Employed technology to allow B2B retailers to bid on order fulfillment before sent to Enesco systems
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Successfully marketed two liquidation sales for jewelry and Boyd's brand that eliminated 90% of leftover inventory
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Holiday digital advertising campaign reduced age of site traffic by 10 years, increased awareness of site - Direct traffic moved up to #3 channel, exposed keywords for future testing, increased overall traffic to site by 40%, and broadened traffic sources beyond just corporate site referrals and email.
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Site brand/artist content put eGift Studio into top 3 rankings for key brands