ISSUE:

How to rapidly grow stand alone, eCommerce social communities, and increase eCommerce site traffic and conversions.

​

STRATEGIES:

• Identified key news personas and create unique brand for social campaigns

• Created engagement and sharing by developing high-quality content that appealed to target

• Converted popular content into products for sale exclusively through social sites

​

RESULTS:

• Chicago Sports Cave branded content was very popular among targeted Chicago sports fans, and social communities quickly grew to over 10,000 fans within 3 months

• During the campaign, social traffic became the second largest acquisition channel

• Several content pieces were converted to posters, including Chicago Blackhawks Sochi picture which sold over 800 copies from social media advertising

• Related blog postings increased organic search traffic by 23%

​